9 tricks to revitalize your press release

Some industry insiders say the press release is dead, but others believe it still has its place in your media relations efforts. Here’s how to get the most out of this old school tactic.

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This article originally appeared on PR Daily in June of 2018.

In this era of social media marketing, the news release seems obsolete.

Some contend it is dead, and insist it doesn’t help SEO strategy at all. How can you give new life to the news release? It is possible with the right angle.

A crucial update to your PR strategy is thinking of news releases as an opportunity to connect with the audiences you care about—including reporters.

Why are news releases still important?

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