9 ways to get your website into a news story

Don’t you hate when someone mentions you in a story, but doesn’t include your client or brand’s Web address? Here’s how to make sure it doesn’t happen again.

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If readers care enough to learn more about you, they’ll Google your name. But most people are too busy, and they won’t bother.

It’s time to outmaneuver the journalists, broadcasters, and anyone else who covers you. Here are nine ways to get your website address into media stories and blog posts:

1. Tell them the name of your company is (fill in the blank).com.

Instead of identifying my company as The Publicity Hound, I’d say it’s PublicityHound.com.

2. Offer helpful tips.

Journalists love tips lists (like this one). But don’t stop there. Offer several tips on a topic, and then tell the journalist that readers can find 10 more tips on the same topic at your website.

3. Create a quiz.

It should tie into the topic of the article, or your expertise. A cardiologist might create one called, “How much do you really know about heart disease?” Post the quiz at your website and suggest that the health reporter who’s interviewing you take it himself to see how much he knows.

4. Discuss your website if it’s relevant to the story.

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