9 ways to seize the Super Bowl’s super PR opportunity

You don’t have to spend millions of dollars on advertising to win some publicity in the buildup to the big game.

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Ragan Insider Content

The Super Bowl is equal parts sport and spectacle. It’s advertising’s time to score or take a sack. There’s a halftime show populated by music icons. It’s probably the most snack-filled, alcohol-fueled three hours of TV on the planet.

One thing it’s not known for is PR, yet that is precisely why PR should be on the 50-yard line at the world’s biggest sporting event. Crow all you want about the World Cup’s superior ratings; in the United States, the real game of football rules the roost.

How can a brand take advantage of the annual spectacle to throw a super-sharp spotlight on its products or services? Try these techniques:

Big bets. Part of the buzz around the Super Bowl involves high-dollar bets made on the outcome of the game. Any news related to betting, office pools or score-outcome predictions could pique media interest.

Super Bowl parties. Along with the Super Bowl comes the annual Super Bowl party. Bars and restaurants can join the action by inviting a live TV news crew to film crowd reactions during the big game to be shown during the sports segment of the news.

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