Essentials for crafting your writing to attract new readers

Is your blog still getting the same three readers every time you post (you know — you, Mom, and the dog)? If so, it’s time to switch things up. Sean D’Souza has some ideas to help you get readership beyond your direct kin and pets. He has specific steps and guidelines to help you help people (because that’s one of the keys to getting people to read your brilliant prose). –Jackson Wightman