Are billable hours relics from the pre-social media days?

You probably still keep track of your client hours, even though — thanks to social media — you’re almost always on the clock. So, is this the best the industry can do? PR pro Gini Dietrich isn’t so sure. “The idea that we have to track our hours to know whether or not the time we are spending on a client’s account is profitable for our business and to show the value of what we do to our clients seems very archaic,” she wrote. “Problem is we don’t have…