It’s settled: Tuesday mornings are the best time to send a news release

According to a recent Business Wire poll, Tuesday at 10 a.m. is the optimal time to send a news release. Logical, in many ways, since Tuesdays are also  reported to be the most productive day of the week. So, theoretically, most reporters are sitting at their computers, have cleaned out their inboxes, and are waiting with bated breath for your press release to arrive. Theoretically. — Claire Celsi