We’re at it again with PR Daily’s 2016 Nonprofit PR Awards!
PR Daily is looking to honor the hard work and creativity of nonprofit organizations, the agencies that represent them and hard-working individuals. If any of that sounds like you or your organization, then PR Daily’s 2016 Nonprofit PR Awards were built
for you—philanthropic foundations, government agencies, professional associations, charitable organizations, academic institutions and the agencies that represent them. You've proven your work is every bit the equal of the work of your for-profit
Our 2016 program features 18 categories, covering topics like campaigns, partnerships, publications, social media, events and more!
Want to see what it takes to be named a winner? Check out the 2015 Nonprofit Awards Special Edition.
See a full list of categories and eligibility requirements, and read how to enter below.
These awards are open to, but not limited to, academic institutions; government entities, departments and agencies; nongovernmental organizations; nonprofit healthcare organizations; philanthropic or charitable groups; professional associations; public
and civic groups; and any other not-for-profit organizations.
Agencies, organizations, sole practitioners or freelance consultants also can enter projects completed for their nonprofit clients.
We want to see work from any industry, anywhere in the world. Organizations from around the world are welcome to enter as long as the entry is submitted in English.
This year’s program is open to any work executed between January 1, 2015 and May 31, 2016.
Early Bird Deadline: Wednesday, April 27
Extended Final Deadline: Wednesday, June 22
The entry fee for this program is $195 per entry.
A late fee of $50 per entry may be added to all entries after midnight CT May 11, 2016.
Please note: Entry fees are non-refundable.
W-9 Form / Tax ID Number Request
Each category winner will receive:
- A featured write-up in a Special Edition of Ragan.com
- An elegant trophy
- One complimentary registration to any Ragan event, webcast, or conference within 12 months of winning
The winners of the Grand Prize categories also will receive a one-year membership to Ragan Training—our premium online training library featuring hundreds of hours of the very best content from Ragan events. Find out more about the site
[Back to the Top]
Advocacy or Awareness Campaign
What was your special one-off campaign? How did you bring awareness to your organization or its cause? Enlighten us about the goal of your campaign, your plan, the promotion and the results.
Branding or Re-Branding Campaign
Tell us how you told your brand’s story or how you reinvented your brand to better captivate your community or company. How did you use smart branding to convey your goals? How did you recapture your audience's attention and enthusiasm?
We're interested in branding for organizations as well as for causes, events, new services or other small projects. If this is a re-brand, please describe your old brand.
How did your nonprofit collaborate with its community to partner together for an important cause or initiative? Did you host a 5K, charity ball or golf outing to appeal to a mass audience to give back to your organization and community?
We want to hear the inside story of how you partnered with a local government, civic group, or school this past year. What was the goal? How did you achieve it?
Corporate resources, especially their volunteer manpower, are just what a nonprofit needs to thrust a project or campaign into regional or national prominence. How did you combine forces with your for-profit partner? We’re especially
interested in seeing how both organizations benefitted from the partnerships. Tell us about the partnership and how you worked together to achieve amazing results.
We want to know about your creative, enlightening fundraising campaigns that your organization created that exceeded even your own high expectations. How did you appeal to donors? What were your goals and how did you achieve or exceed
them? How did you come up with the campaign? What elements were used in execution? Of course, please share your results and who or what benefitted from your success.
Your written work demonstrated your organization’s strengths, its goals and its brand. Show us your best written article from 2015 or 2016. What form did your writing take? Was it a feature story written for your publication, an op-ed
piece, online article, or example of great storytelling? Was there fruitful response? Share with us your work and its success.
Does someone on your team write or maintain an excellent blog—one that is original, insightful, inspiring, passionate? We want to see it. What stories did you share? Were there testimonials from the people you serve? Was it insight
about the service you provide for your audience? Please include a link to the blog and a minimum of three posts. As always, include measurable results of its success.
Does your newsletter design and writing say "Read me!"? Do your subject lines and headlines inspire readers to "Click on me!" and "Open this now!"? Is your writing free of jargon, lively, and full of practical benefits to your audience?
Tell us all about your print, electronic, weekly, monthly or quarterly newsletter. Show us what makes it a hit. Share feedback with us.
What materials do you publish that inform your members, stakeholders, community or the broader public? What you did put together—a magazine, pamphlet, mailer, information packet or something else entirely? Share with us your publication,
what made it successful and feedback. Print or electronic publications are welcome.
Share with us your organization's annual report that you used to educate your audience. What stories of humanitarian success made it captivating and pleasurable to read? What did you discover about your organization in the research
and writing of this report? What made it unique? Print and electronic versions are equally welcome.
Social Media Campaign
How did you bring all the best pieces together for a social media campaign from this past year? More than just an improved or impressively active Facebook page or a Twitter account, we want to see how you executed a cohesive campaign
across several online channels. How did you raise awareness or funds for your organization? Show us the results.
Striking, well-made video is the way to go to reach a broad audience about your cause. How does video enhance your communications and extend your reach? Was your video an emotional TV advertisement, a sharable clip for YouTube, a prepared
media reel or a testimonial? Did you go viral? Send us your video. Tell us all about it and how it succeeded.
Your website is a leader in your industry for design, organization, navigability and attractiveness. How did that happen? What are the new purposes and capabilities of your site? How did you make it easy to navigate? How easily are
users able to accomplish what they came to do? Microsites, custom and mobile websites are also eligible.
Your organization was a key stake holder in the management of a larger problem. How did you use your power and strength to push forward an important initiative that would solve the issues at hand? This category includes responses to
crises inside AND outside of your organization. Show and tell us how you permeated the ranks of your workforce with your message. How did the crisis strengthen your brand?
We want to see how you drove up event attendance with successful PR tactics – we won’t be put off by a little craziness here! We want imagination or at least the unexpected. How did you get the word out and build hype for an event?
Did you use social media, as well as traditional communications? Tell us what you did to get people and the media to the event. How did you generate a successful event through impressive event PR?
How did your put your focus and budget behind good old-fashioned marketing? Did you use print, digital, broadcast, or outdoor advertising campaigns, email promotions, online and social media marketing, or other tactics? Tell us about
your best marketing campaign in 2015 or 2016.
Media Relations Campaign
How did you get the media to tell your story? How did you put on a press event to lure influencers, subject matter experts, academic authorities who would re-tell your story? What ways did you make an extra effort to establish relationships
with journalists? How did you reach out? Videos? Twitter? LinkedIn? Or an old school press release? Start with the goals of your campaign and how you achieved them.
NEW Brand Journalism or Content Marketing
How did you skip the media and tell your own story? What ways did you make use of content marketing and brand journalism to do just that? What tools did you use? Letters to the editor? Op-eds? Voice of the people essays? Videos on
YouTube? Facebook? Instagram? We want to see freshness, real innovation in your campaign for your organization or a special project in 2015 or 2016.
[Back to the Top]
How To Enter
On the entry form, be sure to include a thorough synopsis explaining the purpose and scope of your project. We ask that the synopsis be at least 1,000 words (max: 1,250 words) and include the following sub-headings (when applicable):
- Strategy and tactics
- Evaluation: success, results or ROI
Be sure to follow the guidelines laid out in the category descriptions as the judges will look for those items when they pick the winners.
Supporting documents that can't be uploaded to the system should be mailed to:
316 N. Michigan Ave., Suite 400
Chicago, IL 60601
[Back to the Top]
Are the awards open to organizations outside of the United States?
Yes. The only requirement is that all entries be submitted in English
May an organization or nominator enter more than one entry?
Yes. Enter as many categories as you like. One story, video, design, etc. may also be entered in multiple categories if it meets the criteria. Each entry will require a separate entry fee.
Will you return my entry materials?
Who judges the entries?
Our judges include the editorial staff of Ragan.com, PR Daily, HR Communicator and Health Care Communications News.
When and where will the winners be announced?
We try to announce a list of finalist about 6 to 8 weeks after the close of the program. The announcement of the winners comes about 3 or 4 weeks after the announcement of finalists.
Each category winner will be celebrated in a headlined news story on our website, in our daily email newsletter, and on our social media platforms. Emails will be sent to all the entrants to notify them of these announcements.
Will there be an award luncheon or live ceremony?
There will not be an award luncheon or ceremony for this award program.
[Back to the Top]
If you have any questions about program or issues submitting your entry please call Mary McMahon at 312-960-4304 or email her at firstname.lastname@example.org.
If you are interested in sponsoring one of Ragan Communications’ award programs, please contact Kristin Farmer at 312-960-4405 or email her at email@example.com.
[Back to the Top]