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American Academy of Orthopaedic Surgeons
American Nurses Association
Bluewater Health Foundation, St. Joseph's Hospice, Erie St. Clair Community Care Access Center
Johnson & Johnson
MultiVu for Turn
Best Event Video
Lip-synching video captures volunteers’ enthusiasm
‘Ain’t No Mountain High Enough’ to deter hospital fundraisers from celebrating their success with song and dance.
Each year the Seattle Children’s Hospital Guild Association
hosts a luncheon to applaud its 450 guilds for their fundraising successes of the past year and inspire them to continue their efforts in the year to come. The 2013 luncheon showcased not only the guild members’ commitment to supporting their local hospital, but also their musical lip-synching ability in a 2.5-minute video that took first place in the Best Event Video category of PR Daily’s 2013 Video Awards.
From its opening moments featuring kids pouring from the back of an ambulance into Seattle Children’s Hospital, singing and dancing to the tune of “Ain’t No Mountain High Enough,” to scenes of workers in the cafeteria, patients in wheelchairs and other assistive devices, volunteers biking and driving taxicabs, and young people tumbling through the hospital hallways, a spirit of joy rises from the celebratory video, and viewers can’t stop themselves from smiling and humming along (this viewer, anyway).
The song captures the enthusiasm and commitment of guild members age 9 to 90; it’s simple to sing and easy to dance along to as they proudly show off their hospital. Watch it and try not to sing along—we dare you.
Kudos to the following for a fun and memorable event video: Aileen Kelly, executive director, Seattle Children’s Guild Association; Mike Attie, video director; Brittany Alsot, producer; Ben Anderson, editor; Sawyer Purman, Peter Edlund, Rachel Klein, production team; Jennifer Seymour, director, content strategy and integration, Seattle Children’s Hospital; and Louise Maxwell, video program manager, Seattle Children’s Hospital.
Want to get recognized for your hard work? Find out about Ragan and PR Daily’s award programs here: http://www.prdaily.com/Main/RaganAwardsPrograms.aspx