Why PR pros must understand project management
Though it’s a discipline often associated with engineering and architecture, project management can also bring structure to your day-to-day PR work.
This story first appeared on PR Daily in September, 2015.
Ongoing learning is probably the best thing you can do to propel your career forward, whether it’s in PR or not. That’s why, when I hear people say if you hate math you should choose a career in PR, it makes me mad.
Ever since I started in PR many years ago, I kept hearing this statement, mostly from people who had no idea what PR was and sometimes from PR pros. I never understood it, really, I still don’t.
PR is way harder than math and, with the advent of social media, understanding math and analytics is a must for every PR pro or for those aspiring to a career in the industry. Plus, it’s fun to see the numbers on a sheet come to life and get a whole new meaning.
Choosing your career based on what you don’t like is a bad start.
I can understand changing paths during your career, because we grow and like different things than when we were in college, but hate…that’s a little too much.If you don’t like math, you’re probably not going to like project management, either. Though it doesn’t necessarily involve math, project management has a lot in common with numbers.
I want to show you how project management can help you be a more successful PR professional.
Why project management?
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
