How PR pros can get inside journalists’ minds

The result: Reporters are drowning in pitches. To get the placements you want, you have to think like a journalist and give them stories they would write themselves.

Here are a few tips to bring out your inner reporter:

1. Cut the jargon. No one wants to read a press release about how your organization is “creating synergy and leveraging talent.”

2. Know what’s newsworthy. Online tools make it easy to identify trending topics and monitor media outlets.