Health care marketing agency ‘rebrands’ Santa

For marketing and PR pros, the holiday season rarely includes downtime. One firm has taken the time to poke fun at a creative brief to reinvent Kris Kringle.

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This four-minute video spoofs a last-minute creative brief from a client who wants to “rebrand Santa.” Klick’s YouTube channel explains:

Klick leaves no sleigh unturned when a brief to rebrand Santa arrives from the North Pole on Christmas Eve. Mail it in? Wait until next year? No way. Watch the employees of Klick kick it into high gear and save Christmas.

[Keep your cool in a crisis with these 13 tips.]

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