5 ways to know if a PR campaign is right for you

You were surprised a CEO quote in a Business Insider piece increased company revenue by 10 percent, or that an article that your consultant friend wrote for Entrepreneur.com that wasn’t even about his business sent some of the best engineering talent directly to his inbox.

Does this sound like you? You ask your friends—and even your competition—how this became possible. Their answer? Public relations.

Related: How to Get the Media Hooked on Your Company

You’ve heard about public relations, maybe by other names such as publicity or media relations. You’re not quite sure how it works, what it should cost or who is good at it, but you’re curious.

So, you ask to be put in touch with a “PR person,” this mythical creature who has relationships with “the media,” and can supposedly get you published. It sounds awesome, and you’d love to be able to say you’ve been published. However, you think to yourself, “What do I have to talk about? Do I have a story? Do I have news?”