Snapchat’s parent company, Snap, is beefing up buzz by offering
“Spectacles” to all.
The company’s video-recording sunglasses were previously only available at
conversation-generating pop-up kiosks, but it recently started selling them
directly to users for around $130 at Spectacles.com.
In September, Snap’s chief executive, Evan Spiegel, told The Wall Street Journal:
We’re going to take a slow approach to rolling them out. It’s about us
figuring out if it fits into people’s lives and seeing how they like it.
The move comes as Snap prepares for an impending initial public offering.
Boost buzz and build brand recognition on the hottest social media
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In its filing, the company said that its Spectacles “had not generated
significant revenue.” That could change with the increased availability and
$130 price tag, however.
Spectacles sync to your wireless phone and allow you to record 10-30
seconds of video, essentially enabling users to record and share more cool
content on the platform.
Marketing and PR pros should be on the lookout for whether Snap can succeed
where other face wearables like Google Glass failed—as well as how a
product such as Spectacles will further change younger social media users’
content creation and sharing habits.