Tips and tools for cultivating terrific content

Whether you’re a novice communicator or a pro, eventually you’ll draw a blank. If you are in a rut or simply need new topics to align with your strategy, follow the tips below to guide you to new ideas:

Keyword research

For people who like to get going quickly on creating content, keyword research can seem like a drag on the process. The opposite is true: Keyword research can drive your content strategy and get you to your end goal faster than if you skipped it.

Once you have your marketing strategy in place and a strong understanding of your target audience and the actions you seek from them, start your keyword research to identify key phrases on which to build your online presence.

Keyword research for SEO identifies the exact phrases people use to search for the products, services, information, answers and solutions that can lead to them becoming your customers.

Once you’re aware of what those phrases are, you can address the topics through your content and blog posts.

Editorial calendar

An editorial calendar will help ensure that your content aligns with your strategy, that you’re staying on track for productivity and that you have a guide in case you get stuck.

Great keyword research helps you sculpt your editorial calendar.