Get inside patients’ heads to improve engagement
A recent survey offers communicators valuable information on how consumers want to interact with their health care providers.
Bedside manner still matters, but it’s practiced through multiple channels.
Remember the TV show “House, M.D.”? Hugh Laurie’s character insulted patients right and left—when he even bothered to talk to them at all. Somehow he managed to save all (or most) of them without getting fired.
That’s TV. In the real world, you can’t afford to let your organization’s practice suffer because doctors aren’t engaging with patients effectively.
Maybe you can’t transform a doctor’s gruff bedside manner, but knowing what patients are looking for in their interactions with physicians can help you craft communications that ensure better outcomes on both sides.
Response Mine Health has published results from an August 2017 survey of more than 500 health care consumers designed to “scrutinize precisely how the public engages with the healthcare industry.”
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