Infographic: Email marketing rules to live by

Though inboxes are chock full of spam and unread information, email remains effective for lead and revenue generation. Here are some ways to avoid ending up in the digital trash bin.

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Email isn’t going anywhere.

Amid all the changes and technological advancements, email marketing remains one of the most engaging channels of communication with consumers—if it’s done well.

Inboxes are infiltrated by incessant promotional messages every day, so it’s imperative that yours stand out. Of course you must make sure the subject line grabs readers and the content keeps their attention, but many other factors that go into a successful email marketing campaign.

An infographic from PureB2B shares some helpful tips to keep in mind when using email to generate leads or sell your products or services.

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