3 tips for using Instagram in your health care practice
While your competitors and peers are battling one another for attention on Facebook, your patients are spending time on other social media.
That’s in large part due to its focus on images and videos, rather than text and links to other content, as we see on Facebook and Twitter.
That focus makes it an ideal platform for health care providers who deal with aesthetics, cosmetics or orthopedics. (It’s also one of the fastest growing social media networks around.)
Here are three ways health care providers can get the most out of Instagram:
1. Show your face.
Next to videos, posts about the health care professionals themselves tend to be the most popular. Patients aren’t looking for care from a faceless entity; they expect to see you.
Consider including members of your staff. This has the added benefit of boosting morale in your office and getting your posts shared. Employees love to be recognized and show their peers what they do professionally.
Use all your social networks to build relationships.
2. Post video.
With Instagram, you have the perfect tool for showing patients exactly what they’ll go through during a procedure or visit.
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