In any content or inbound marketing program, blogging is critical.
One of the many benefits is that regular blogging tends to help a company stay on top of industry trends. This is because publishing content requires consuming it.
It means that content curation’s got to be front and center. Here's how to stay abreast of what's happening in your industry.
1. Reader services
There are a number of reader services such as Feedly that curate
content for you by collecting blog posts from all over the Internet.
Browse through these websites to understand the latest industry trends.
2. Trade show blogs
Historically, trade shows are a good offline lead generation source.
However, good trade show blogs provide attendees with industry-specific
content. Follow these blogs to understand current trends.
3. Social news streams
Hashtags are an excellent source of curating content for your blog or
other social properties. If, for example, your firm makes hockey equipment,
you might follow both #hockey (a broad but relevant hashtag) and
#brokenstick (something a bit more specific to the problem you solve) .
When you follow industry hashtags, you will also be able to identify
experts and some excellent Twitter accounts to follow for updates.
4. Google Alerts
I’ll assume everyone knows what these are. Be sure to set up alerts
for specific keywords. Every time new content on the subject is added,
Google Alerts will send you a notification with a link to that
LinkedIn is a fantastic platform to tap into what is making news in
your industry. Apart from your LinkedIn feed and the news section of the
site, you can also check out what other individuals, groups and
companies are postings. Follow relevant company pages to receive regular
Forums such as Quora can be a great source of undiscovered industry
content. Quora is where customers and service providers meet. Customers
share their feedback and questions, while suppliers can find new ideas
based on what problems end users are bringing to the table via their
7. Other people’s blogs
It is always wise to follow the competition. Subscribe to your
competitors’ blogs to improve your content strategy, track market
sentiment, and stay in tune with customers’ needs.
Jackson Wightman is the minister of propaganda at Proper Propaganda, an inbound marketing and PR agency in Montreal. A version of this story originally appeared on the agency's blog.