Facebook adding more live video tools
The social media company is bringing in Vidpresso, a live broadcast tools developer, showing the platform’s intention to expand livestreaming and offer more options for broadcasters.
Facebook thinks it has the answer for waning user engagement—better livestreams.
The company has a seen a drop in users in the U.S., pointing to an overall trend of decreased web traffic and a loss of consumer trust. However, the company is still pushing its live video offerings.
Facebook sees the decline in users as part of a growing dissatisfaction with social media experiences. CEO Mark Zuckerberg promised to change how Facebook operates before the Cambridge Analytica scandal forced the company to play defense on its data-use policies. Now, Facebook wants to get back to its mission of improving user experience on its platform.
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