Why marketers should turn to event marketing
The strategy can reach consumers you normally wouldn’t and give you face time to demonstrate how your product or service can benefit them. Here’s how you can take advantage of it.
Ultimately, I purchase everything these ladies and gentlemen offer me, but I buy enough of it to know that I am susceptible to event marketing.
Grocery store sampling is just one example of event marketing—and perhaps one of American brands’ most common. That it’s existed for so long speaks to the fact that it’s likely effective.
Maybe it’s the smell of sizzling kielbasa, or maybe it’s a case of finding consumers in the right place at the right time. Either way, it’s worth it to take a closer look at event marketing tactics—whether it comes in the form of samples or not.
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