The 15th century poet John Lydgate famously said:
You can please some of the people all of the time, you can please all of
the people some of the time, but you can’t please all of the people all of
That quote is aptly applied to social media marketing.
With baby boomers, Generation X, millennials and Generation Z consumers
plugging into their social media feeds on average of 17 times per day, it’s
a wonder that social media marketers don’t just throw their hands up in
disgust and walk off the job every day.
Each generation is different in the way they consume social media content,
including which platforms they use, devices they prefer and how they would
prefer that brand managers reach them.
The 2017 Social Media Conference for PR, Marketing and Corporate
Communicators at Disney World
Navigating these waters can be tricky.
For example, Generation Z (ages 13 to 19) tends to eschew Facebook, instead
preferring to use Instagram to connect with friends and consume content.
Even though 87 percent of millennials are on Facebook, they believe that
user-generated content is more trustworthy and memorable than branded
Tons of Gen-X consumers have Twitter accounts, but only half of them are
active users. Seventy percent of baby boomers have disposable income, but
good luck finding a way to get them to spend it.
With all of these peccadillos and differences, marketers often seek help to
sort them out.
Hubspot provides a guide, with the below infographic: