Communicators have come far since Merriam-Webster named “blog” its 2014
Word of the Year.
You moved right past the iPod to the iPhone, learning how to tell
interesting stories on mobile devices. Now we’re telling interactive
stories that transcend mediums and break boldly into new channels, such as
virtual and augmented reality.
You should be proud!
At the heart of it all, good storytelling reigns. The ability to remain
authentic, possess a genuine voice and communicate valuable information in
an effective manner will always be a skill in high demand.
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Before you pat yourself on the back for a job well done for the past decade
(and then some), take a look at how you’ve gotten here. It’s good for PR
pros to know from where you’ve come.
Carabiner Communications is celebrating 12 years of storytelling, and in
honor of that milestone, it created an infographic that details some of the
ways the craft has grown and changed in that time.
Check it out below: