PR Daily's Media Relations Awards 2016
You made the pitch, and the media caught it. Your media relations campaign stretched to new lengths. More clicks, more shares, more coverage. It reached global awareness.
We want to know how you got the media’s attention and accomplished your goals. Share your expertise with use. We need to know how you came out on top in your media relations strategy.
The 2016 Media Relations Awards are here to showcase your hard work and accomplishments. Don’t be shy. Let us brag about your achievements to the entire world. The
best work won’t go unnoticed.
We have over 20 categories, including Brand Messaging or Position, Integrated Marketing Communications, New Product or Service Launch, Press Event or Media Tour, and Use of Social Media. We have three new categories, Crowd Sourcing Campaign, Media
Newsroom and Viral Media Relations. You have a multitude of opportunities to share your successes. If you had extraordinary results, enter multiple categories!
Want to see what it takes to be named a winner? Check out the 2015 Media Relations Special Edition.
See a full list of categories and eligibility requirements, and read how to enter below.
These awards are open to in-house, agency and independent communication practitioners in the private, corporate, nonprofit and government sectors. Enter your work, the work of your organization or submit entries on behalf of your client.
Companies from around the world are welcome to enter as long as the entry is submitted in English.
This year’s program is open to any work executed between January 1, 2015 and February 17, 2016.
Early Bird Deadline:
Wednesday, Feb. 10, 2016
(Save $50 per entry!)
Extended Final Deadline:
Friday, Apr. 15, 2016
The entry fee for this program is $295 per entry ($395 for Grand Prize categories).
Early bird submissions must be received by 11:59 p.m. CT on Feb. 10 to be considered for the $50 discount.
A late fee of $100 per entry may be added to all entries after midnight CT Feb. 17, 2016
Please note: Entry fees are non-refundable.
All entry fees can be paid online by credit card. Need an invoice? Contact Mary McMahon. You can reach her at 312-960-4304 or firstname.lastname@example.org.
W-9 Form / Tax ID Number Request
Each category winner will receive:
- A featured write-up in a Special Edition of Ragan.com
- An elegant trophy
- One complimentary registration to any Ragan event, webcast, or conference within 12 months of winning
The winners of the Grand Prize categories also will receive a one-year membership to Ragan Training—our premium online training library featuring hundreds of hours of the very best content from Ragan events. Find out more about the site
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Brand Messaging or Positioning
Tell us how you established, distinguished or solidified your brand’s reputation. How did you increase the media response to your messages? How did a strong brand campaign create new advances in your media outreach? We want to see
your plan, execution and results!
Cause Advocacy Campaign
If you’ve done unconventional, imaginative work for the public good, we need to know. What was your strategy? How did you choose your tactics? How did you bring to light an issue that needed publicity? Share your campaign and results!
*NEW!* Crowd Sourcing Campaign
You gave the power to the people. How did your media relations campaign bring a voice to your best customers? How did you involve the public to bring brand awareness to your product or service? Word of mouth seemed to be gaining momentum
in regards to managing your brand, so how did you use your brand champions to positively boost your reputation?
Your high-level executives are the face of your brand. How do you use senior executives to personify and amplify your message? Who are you putting out there? What do you do to prep them for media interviews? We’re looking for campaigns
that don’t merely “humanize” executives. We want to see campaigns that bring to life unforgettable real personalities—and at the same time tie them to organizational goals.
Global Media Relations
Your message reached far and wide, and we need to know how you gained the momentum to take your brand international. How does your message cross geographical boundaries? How do you make your message relevant and interesting where
you live and useful to those across oceans? What was your story? Where did it travel?
Governmental or Public Affairs Media Relations
Whether you are a nonprofit, corporation or agency, there are times where your organization needs to get involved with public policy or governmental affairs to collaborate or cooperate to best benefit your business. Does your organization
treat the media as its friend? How did you gain that trust? How did you educate the public about your group or its policy?
Innovation in Media Relations
Did the sound of routine or the expression, “…we’ve always done it this way,” catalyze you to create something innovative for your organizations’ media relations strategy? How did you act on your conviction to create a cool, unique
campaign, motto, slogan, concept or expression? What results did your idea bring that changed the way people or the media think about you or your product, service or cause? Show us.
Integrated Marketing Communications
How did you put together a well-coordinated mix of promotional messages that reinforced your brand awareness to the media? Did you use content marketing and storytelling in your media-relations blitz? What were the results?
*NEW!* Media Newsroom
What have you done to create a media newsroom or investor relations site that’s the place to go for your organization’s latest information? Make us see how you simplified and freshened up the design, navigation and the content of
your site. Show us the before and after, and make your case with statistics on visitors, average time spent on site, etc.
Media Relations Video
How did your team or company master the art of video to reach a mass audience? How do you use images, stories and real-life people to tell the bulk of your stories? Do you keep it short and simple? Know your audiences? Get to the
point? Use humor subtly and intelligently? Show us, and tell us the story behind the screen.
New Product or Service Launch
Tell us how your PR department or client blew away the media with the launch of a new product or service. Describe the tactics and strategy and brag about how sweet the outcome proved to be.
You had something to say, so you said it. You took your opinion and published it before the media could organically pick it up. How did your opinion piece attract media attention for your client or organization? Did it give you believability
as an “industry thought leader”? Let us read your best piece and tell us how and why it succeeded.
We want three things: imagination, great writing and outstanding visuals. Did you write an email pitch with a perfect subject line, followed up by a narrative story hook so dramatic, yet concise that journalists, bloggers, and influencers fell over themselves trying to find out more? Did your online press release set a record for click-throughs and average time on your website? Did your multimedia press release get shared hundreds of times on Twitter, Facebook and LinkedIn?
Brag about it!
Press Event or Media Tour
You need to manage all of the moving parts to execute a successful press event or media tour. Press releases, phone calls, easy access for reporters, amazing visual shots are all pieces of this puzzle. Give us the inside story on
how you pulled it all together so that outstanding media coverage resulted.
Response to Breaking News
You planned for everything, or so you thought. News broke, and you were there to capture every moment. How did you jump to action in response? How did you get in the conversation and bring positive attention to your company?
Stunt or Special Event
How did your publicity stunt or special event directly or indirectly generate interest from the media for your client, or highlight your message? What ideas inspired its creation? What led to its success? How did you measure results?
Trade Media Relations
We want to know how you came to be a representative in your industry. How did you achieve your position as your industry’s spokesperson? Is there a magic recipe for getting recognized? What industry best practices have you pioneered?
How did you succeed in earning distinction?
Use of a Celebrity or Personality
Did you hire a celebrity to capture the media’s attention? How did the media respond? How does your product or service reinforce the credibility of your celebrity, and vice versa? How did you turn that match into results?
Social Media Campaign
You created a successful web presence with the integration of social media in your media relations strategy. We want to see evidence that you built a publicity campaign aimed at the media, reporters, influencers and bloggers on your
social media channel or channels. Explain why you chose your channels, what you hoped to do, what actually happened, lessons learned and the effect on your organization internally. We’re interested in hearing the whole story!
*NEW!* Viral Media Relations Campaign
Your campaign competed with the popularity of the ALS Ice Bucket Challenge, Walgreens’ Red Nose Day or Budweiser’s heartwarming dog commercials. Your message reached the masses. It was shared, discussed and loved across the world.
Tell us about your campaign—we want to know its message and its success. What made it go viral? What are the metrics in which you measure your success for this campaign?
How eye-catching are your headlines and blurbs for your organization’s stories? How easy is it for journalists to find information about your organization and your industry on your website? How powerful is your website’s search engine?
How do you use it to break stories? What are you doing to make your website the go-to source of information for media?
Grand Prize: Media Relations Campaign of the Year
You pulled it all together. You pitched it. You succeeded. Share with us everything you did to reach the stars. Winners will be picked in each of these categories:
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How To Enter
On the entry form, be sure to include a thorough synopsis explaining the purpose and scope of your project. We ask that the synopsis be at least 1,000 words (max: 1,250 words) and include the following sub-headings (when applicable):
- Strategy and tactics
- Evaluation: success, results or ROI
Be sure to follow the guidelines laid out in the category descriptions as the judges will look for those items when they pick the winners.
Supporting documents that can't be uploaded to the system should be mailed to:
316 N. Michigan Ave., Suite 400
Chicago, IL 60601
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Are the awards open to organizations outside of the United States?
Yes. The only requirement is that all entries be submitted in English
May an organization or nominator enter more than one entry?
Yes. Enter as many categories as you like. One story, video, design, etc. may also be entered in multiple categories if it meets the criteria. Each entry will require a separate entry fee.
Will you return my entry materials?
Who judges the entries?
Our judges include the editorial staff of Ragan.com, PR Daily, HR Communicator and Health Care Communications News.
When and where will the winners be announced?
We try to announce a list of finalist about 6 to 8 weeks after the close of the program. The announcement of the winners comes about 3 or 4 weeks after the announcement of finalists.
Each category winner will be celebrated in a headlined news story on our website, in our daily email newsletter, and on our social media platforms. Emails will be sent to all the entrants to notify them of these announcements.
Will there be an award luncheon or live ceremony?
Finalists will be announced at the PR & Media Relations Summit in New York City this April. Check out all of Ragan’s events here.
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If you have any questions about program or issues submitting your entry please call Mary McMahon at 312-960-4304 or email her at email@example.com.
If you are interested in sponsoring one of Ragan Communications’ award programs, please contact Kristin Farmer at 312-960-4405 or email her at firstname.lastname@example.org.
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