PR pros, are you ready to podcast?

Many communicators have found success with this online audio medium. To give your website a ranking boost, here are a few reasons to adopt this tech-savvy marketing approach.

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Apple reports over a billion subscriptions to podcasts via iTunes, and there are an estimated 31 million Americans who listen to podcasts regularly.

People are consuming podcasts at an incredible rate. To enhance your marketing efforts, consider these reasons to jump on the podcast bandwagon:

Here are some tips on attracting and keeping an audience. Keep in mind, though, that you’ll have to be patient; this is a marketing tactic that you must stick with if you want to see results. RELATED: Learn best practices to create powerful integrated marketing campaigns.

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