Kraft might not have a choice but to broaden the sauce’s appeal. Beef’s popularity among animal proteins eaten at home has been declining for many years, while chicken consumption is rising, according to NPD Group food analyst Harry Balzer. Pork, which is the most popular, is flat, as are fish and turkey, he said. A.1.’s share of the table-sauce category was 1.7% in 2013, compared with 2.1% in 2005, according to Euromonitor International.
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