A.1. breaks up with steak

People are eating less and less beef at home, so the sauce brand has dropped the word ‘steak’ from its name. It broke the news on YouTube.

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Kraft might not have a choice but to broaden the sauce’s appeal. Beef’s popularity among animal proteins eaten at home has been declining for many years, while chicken consumption is rising, according to NPD Group food analyst Harry Balzer. Pork, which is the most popular, is flat, as are fish and turkey, he said. A.1.’s share of the table-sauce category was 1.7% in 2013, compared with 2.1% in 2005, according to Euromonitor International.

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