A 16-point checklist for content publishers

Don’t publish that blog post unless you’ve checked off every item on this list.

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I love checklists. They break down detailed processes into actionable, step-by-step items.

I try to create them for all my recurring projects so I don’t miss a beat when the task comes around again.

The same goes for publishing content.

With so many moving parts to keep track of before you publish a piece of content, a checklist comes in handy.

Download the free white paper, “How to be a brand journalist,” to learn how to tell your organization’s compelling stories.

Here are the 16 items you must check before publishing content:


1. Is my headline effective?

Does your headline entice readers to click through? Brainstorm multiple headline ideas to see all the possible combinations and angles, then ask a colleague or friend which one stands out most and why.

2. Does my content have a main takeaway?

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