A 2012 social media checkup for brands

The questions you need to be asking to determine the health of your social media efforts.

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Just a few short years ago, many of us were trying to persuade brands to invest more money and resources into social media. This is no longer the case for many companies. Today, a number of brands are involved in some way on social platforms such as Twitter, Facebook, Pinterest, and others.

But are they making the best use of their time and energy with their social media work?

Many brands jumped aboard social media between 2009 and 2011. In that time, they’ve learned a great deal. Plus, much has changed since 2009. New platforms have emerged (Pinterest). Other platforms have changed significantly (Facebook). And yet others have come and gone.

So, how is your brand doing?

The answer for many brands, I’m guessing, is: I’m not sure.

Why not conduct a social media check-up—a straight-forward social media audit?

If you’ve been steadily working on social media, but not checking to see if and how your approaches are working, or what your competitors are up to, here are some suggestions:

Take stock of your current social media work


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