A 7-step guide for television interviews

You or your client doing a TV segment? Better read these tips from a former CNN staffer turned PR pro. It could make or break your next on-camera interview.

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But it turned out I was totally wrong. In the years since I’d left, CNN had built a new “studio,” which was nothing more than a converted coat closet. My client had to sit on a stool in that tiny, closet-sized booth, and had to speak to a camera operated by a technician hundreds of miles away.

Television is a strange medium. This post will help strip away some of its mystery by arming you with seven logistical and technical details you’ll need to know to succeed in your next television interview.

1. Makeup. Most major networks and some larger local stations provide a makeup artist. Ask in advance whether you will have access to one, but bring your own makeup and hair products just to be safe. If you won’t have access to an artist, this makeup guide will help.

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