A 9-year-old’s take on branding

Grace is a huge Pittsburgh Steelers Fan. She’s 9. After she heard the allegations earlier this year about Ben Roethlisberger’s alleged sexual assault and subsequent discilipinary action, Grace removed his image from her extensive collection of Steelers memorabilia. No matter what you’re trying to sell, at the end of the day, it’s the character of the people you’re working with that matters most. Without brand integrity, you’re simply giving false messages to you customers that even a nine-year-old c…

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