A beginner’s guide to Google Analytics

Here’s some fundamental information to get you started using this powerful online tracking tool.

Ragan Insider Premium Content
Ragan Insider Content

You can see where users enter and exit, what paths they follow, and where they come from in the first place. Information garnered via Google Analytics allows you to break your site into specific components, establishing which are most effective and which need work.

If your business relies on the Internet—whether for making sales, providing clients with information, or as a marketing tool—then Google Analytics is for you.

Initially introduced to developers, Google Analytics is now an indispensable tool for anyone engaged with the Web as a marketing tool. You have specific goals for your site—whether it’s sales, data entry, or subscription. Google Analytics can help you meet those goals.

Once you have a clear understanding of how users navigate your site, you can help to steer them in the right direction. Effective Internet marketing is about providing online service in the most intuitive way. Whether this means organizing your website to provide information quickly or simply providing clearer directions from product to checkout depends on your marketing goals.

Getting started

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.