For many marketers, sending automated emails might be a thing of the past.
Additional data-based messaging tactics, however, are emerging as important components of many marketing strategies.
Though technology has made data collection and targeted messaging less labor intensive than in years past, today’s marketers must focus their energy on relevant content creation and authenticity.
The benefits of using marketing automation are numerous. Chief among them are improved lead management in the form of scoring, nurturing, segmentation and campaign management. Experts say mastering these functions through marketing automation will enhance efficiencies and help streamline the marketing and sales process. Once marketing automation systems are implemented and integrated into CRM platforms, measurable results and granular insights about how to engage with prospects and customers follow.
For organizations seeking to increase brand loyalty, digitized marketing automation—in certain circumstances—might be effective.
Here’s are a few approaches to consider: