The same goes for cover letters and résumé. Good ones can help land you a call back or interview. Here are four tips for creating a standout cover letter:
Find the hiring manager’s name. I read an article that was spot on with regard to addressing the cover letter. You have multiple search engines at your fingertips and a wonderful site called LinkedIn, so you can find a hiring manager’s name in minutes. If you’re having trouble, don’t be afraid to pick up the phone and ask.
Tailor it. If you’re applying for multiple jobs, your cover letter should not be a one-size-fits-all document. Target your cover letter to the specific job/position. Plus, the job description should include characteristics the company is looking for—probably a good idea to include a few of those characteristics if they fit your work style and/or personality.
Keep it short and sweet. I admit it. I enjoy talking about my work and myself—most of us do. That said, don’t use your cover letter to divulge your life story. Keep it short and to the point while letting your personality shine through.