In the era of democratized and open-source tools, creating a website is more affordable than ever. Many nonprofits and small businesses are stuck in thinking a website still costs upward of $25,000. That’s simply not true anymore—at least not for nonprofits and small businesses.
Today’s tools make it possible to create a website for far less money—one that will project a professional image and brand for your organization.
How is this possible?
Simple: Just use a blog platform, such as—and this is not your only option—WordPress.
Today’s nonprofit or small-business website should run closer to $5,000 to 10,000, not $25,000.
The ingredients you need are also pretty simple. First you need someone to steer the ship, a project manager, marketer, or PR professional. This person understands your strategic goals and what you want to accomplish online, and he or she knows how to use online tools to make that happen.
Second, you’ll need a designer, someone who can bring your brand to life on the new site.