Fast-forward to the present. As a PR gal, I’m constantly looking for ways to get my clients’ news and important messages heard above the noise. To do that, I usually have about 15 seconds on the phone, three sentences in an email, or 140 characters on Twitter. It’s no wonder the succinct haiku remains at the top of my list.
Last September, The New York Times posted an interesting piece on “new-form” press releases—company announcements unveiled on a blog, via Twitter, or even through an offbeat poem, versus a traditional press release distributed over the wire. My favorite example was Google’s 2011 acquisition of Zagat, announced by Google exec Marissa Mayer via Twitter as a haiku:
Delightful deal done;
Zagat and Google now one;
Foodies have more fun!