A day in the life of a social media manager

It takes a lot longer than half an hour to effectively manage a brand’s social media accounts.

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There’s an article and infographic that have been going around for the past year or so about how to manage your social media in 34 minutes or less. I must be doing something wrong – or something right – because I’m one of thousands of people who have made social media management their career. Here’s a look at how a social media manager spends her day and why I agree that 34 minutes a day isn’t enough for your social media.

6:00 a.m.: Wake up

The gentle alarm from the Sleep Cycle app wakes me. I tap it and review the statistics. Sleep quality was 92%. That’s pretty good. Since I’ve already got my iPhone in my hand, against my better judgement, I check Facebook. Last night’s post has generated about 200 comments. I’ll have to take a minute to respond to that later. Oh, wait, what did that guy say? This can’t wait. I must reply.

7:00 a.m.: Get ready for work

That minute turned into an hour, and now I don’t have time to exercise. I hop in the shower and have breakfast, which means coffee while reviewing Twitter and some news. My significant other says something I don’t quite catch.

8:00 a.m.: Commute to work

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