A eulogy for the press release

Join us at the PR & Media Relations Conference in New York City to learn more innovative ways to tell your brand’s story.

Ragan Insider Premium Content
Ragan Insider Content

Register here to save $100 on the PR & Media Relations Conference on April 3-5 in New York City.

Dear press releases,

You had a good run. Once, you were all anyone needed to get the word out to journalists about a new product or service. You were the go-to tool for PR pros worldwide.

Times have changed. Newsrooms are shrinking and PR pros must compete fiercely for the attention of journalists. Social media has changed the way audiences learn about brands. Video and visual content have taken over the media world.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.