Sponsored articles (also known as native advertising, branded content or guest editorials) can demonstrate a brand’s expertise, lift awareness, drive qualified traffic and conversion, and increase brand visibility.
Native advertising is an opportunity for brands to become part of the natural conversation, but according to the results of Copyblogger’s 2014 State of Native Advertising Report, 73 percent of more than two thousand marketers surveyed indicated that they are either completely unfamiliar with or hardly familiar with the practice.
To devise an effective sponsored-article strategy, you must consider several factors and variables. The following factors all come into play when you’re pursuing a sponsored article on a specific website, blog or publication:
This is before price or balancing the budget come into the picture. What type of media coverage can you afford? What is the frequency of coverage ideal for your media strategy?