Content promotion is an emerging responsibility for many public relations professionals.
According to a recent Content Marketing Institute report, 58 percent of business-to-business and 68 percent of business-to-consumer marketers feel their content is not effective. And they are turning to PR pros for help boosting the impact of their content.
Content marketing success hinges on promotion. Thus, it is more and more common for PR professionals to assist in the development of an integrated promotion strategy.