A guide to crafting perfect social media posts

How can you make the most of each online channel without pulling your your hair customizing your text, articles and images? This infographic can help. 

This article originally ran on PR Daily in December of 2016.

Every social platform has its own vibe, cadence, shorthand and etiquette.

For social media and brand managers, this can make it hard to customize messaging across online sites.

On LinkedIn, for example, you want to keep your post’s text very short—around 50 characters.

On Facebook, remember that the majority—80 percent—of people who see your post organically (not paid or targeted) will see it on a mobile device.

Snapchat is all vertical video, which is annoying to people watching on Twitter. Did you know that the best photo ratios for Pinterest are 2:3 or 4:5?

Understanding the quirks of each individual channel can be daunting, but it doesn’t have to be that way.

Though the section on Vine isn’t necessary since Twitter put it on the chopping block, My Clever Agency put together an infographic to help optimize posts for each individual channel.

It’s worth a look. Check it out below:


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