A guide to crafting perfect social media posts

How can you make the most of each online channel without pulling your your hair customizing your text, articles and images? This infographic can help. 

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For social media and brand managers, this can make it hard to customize messaging across online sites.

On LinkedIn, for example, you want to keep your post’s text very short—around 50 characters.

On Facebook, remember that the majority—80 percent—of people who see your post organically (not paid or targeted) will see it on a mobile device.

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