This article originally ran on PR Daily in December of 2016.
Every social platform has its own vibe, cadence, shorthand and etiquette.
For social media and brand managers, this can make it hard to customize messaging across online sites.
On LinkedIn, for example, you want to keep your post’s text very short—around 50 characters.
On Facebook, remember that the majority—80 percent—of people who see your post organically (not paid or targeted) will see it on a mobile device.
Snapchat is all vertical video, which is annoying to people watching on Twitter. Did you know that the best photo ratios for Pinterest are 2:3 or 4:5?
Understanding the quirks of each individual channel can be daunting, but it doesn’t have to be that way.
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