A guide to local marketing

For small-business owners or brand managers, advice to produce content and optimize your website sometimes has to be more tailored to be effective. This infographic can help.

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What about the little guy, such as the mom-and-pop shop? Don’t they require marketing and branding advice, too?

They do, and that’s presumably why Cactus Mailing Company came up with the five pillars of local marketing. They are:

1. Local search engine optimization

2. Social media

3. Website optimization

4. Email marketing

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