A journalist’s 10 key questions for superior headline writing

Don’t just string a bunch of search-friendly words together. Instead, follow this advice to help draw more readers to your press release or blog post.

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That doesn’t mean you should string together a bunch of search-friendly keywords and call it a day. A good headline can still be the difference between a reporter’s reading your press release or her hitting the delete button.

Poynter’s Matt Thompson provides 10 questions that will help you write a better headline:

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