A lawyer’s advice on how to weather a PR storm

No, it’s not what you think. This attorney’s advice isn’t, “Don’t. Say. A word.” Instead, Howard Levitt, who is counsel to Lang Michener and practices employment law, embraces the central tenets of strong crisis communications. For instance, he recommends companies respond quickly to a crisis. “Waiting makes it harder for us to reverse opinions that had time to become entrenched,” he wrote.

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