A lighthearted approach to healthy-heart videos
Beloit Health System uses its proprietary YouTube channel for a series of humorous shorts starring medical staffers, all offering timely advice for American Heart Month.
Sometimes it’s OK to use a light touch to convey a serious message.
For American Heart Month, sponsored each February by the American Heart Association employees at Beloit Health System are giving heart-healthy tips in a series of short videos—many leavened with humor.
Staffers at Hendricks Family Heart Hospital, part of Beloit Health System, are featured in a series of brief, amusing videos spreading the word about preventing cardiovascular disease and stroke.
The spots are quick—18 seconds—making their messages easy to view and digest.
The video for “Have a laugh!” shows two female employees laughing together through stethoscopes while a caption reads: “Take a little time to be silly! A good laugh helps you relax and can improve blood flow!”
Showing two workers being “silly” with their medical equipment encourages the audience to find their own ways to relax and have fun on—and off—the job.
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