A lost cat, a big airline, and the Facebook response

American Airlines lost Jack the cat, and after taking a beating for it online, the company is searching tirelessly for the feline—and keeping people updated on the search using Facebook.

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Now, New Yorkers are captivated by Jack the Cat.

The unfortunate feline went missing in JFK airport last month, and American Airlines has been working hard to make the situation right ever since.

The cat’s owner, Karen Pascoe, moved to San Jose to take a job. In the process, American Airlines employees lost Jack. In the aftermath, impassioned animal lovers besieged the company’s Facebook page, urging it to do more to locate the cat.

American Airlines has set up a separate Facebook page to give updates to those concerned with Jack’s status. The page details the copious steps American is taking to locate Jack.

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