A marketer’s guide to collecting and analyzing data

You’re not the only communicator intimidated by data. Here are the biggest obstacles organizations face when collecting data, and how to understand the numbers to bring in more business.

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How much data do you collect about your customers?

Does thinking about data make you nervous? Do you know you should be collecting it but feel overwhelmed at the thought?

If so, you’re not alone. An infographic from Monetate explains how most marketers feel about data, the challenges they face when collecting it, and tips to better use data yourself.

One hundred percent of chief marketing officers say successful brands use customer data to drive marketing decisions, but 45 percent of companies don’t use data to personalize their marketing campaigns. Here are some reasons why:

To master data in your organization, the graphic recommends following these steps:

1. Compile all of the statistics.

Collect information from social media, website analytics, ads, email promotions-everything you can get your hands on. You want to create the most accurate portrait of your customers as possible.

2. Appoint a data expert.

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