A marketer’s guide to digital rewards

Companies from Fandango to Land Rover are offering digital rewards and downloads targeted to customers’ interests. Bonus: Customers willingly provide you their data.

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Sometimes this means a customer buys a ticket and can download the music from the movie, says Chief Marketing Officer Adam Rockmore. In other instances, Fandango has provided e-books pegged to movie releases, such as “Gone Girl,” “American Sniper” and “The Divergent Series: Insurgent.”

Either way, digital giveaways help the company move beyond the old idea of offering rewards that customers might not really want, such as cashing in airline miles for magazine subscriptions.

Fandango is one of a number of companies featured in “A Marketer’s Guide to Digital Giveaways, Promotions and Rewards.” Sponsored by Red Touch Media, the guide tells how companies are winning customer loyalty by offering digital rewards such as Hollywood movies, bestselling e-books, top-40 songs and backstage videos that fans feel privileged to watch. Download it now.

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