A marketer’s guide to Periscope

Savvy brand managers can use the livestreaming platform to demonstrate products, answer consumer questions and increase online engagement. Consider these takeaways for success.

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Though Facebook Live is dominating many brand managers’ strategies, don’t overlook Twitter-owned Periscope.

The livestreaming platform racks up roughly 350,000 hours of live video—and as of 2016, it boasted 1.9 million daily active users. With all that content and activity, savvy marketers can use Periscope to make a splash with online engagement.

Not sure where to begin?

Luckily, SurePayroll created an infographic that explains how Periscope can help your organization—and tips for effectively using the platform.

It suggests following your brand advocates as well as social media influencers—and then regularly watching their videos, making insightful comments, asking questions and sharing their broadcasts.

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