A marketer’s guide to Periscope

Savvy brand managers can use the livestreaming platform to demonstrate products, answer consumer questions and increase online engagement. Consider these takeaways for success.

Though Facebook Live is dominating many brand managers’ strategies, don’t overlook Twitter-owned Periscope.

The livestreaming platform racks up roughly 350,000 hours of live video—and as of 2016, it boasted 1.9 million daily active users. With all that content and activity, savvy marketers can use Periscope to make a splash with online engagement.

Not sure where to begin?

Luckily, SurePayroll created an infographic that explains how Periscope can help your organization—and tips for effectively using the platform.

It suggests following your brand advocates as well as social media influencers—and then regularly watching their videos, making insightful comments, asking questions and sharing their broadcasts.

Wondering what to talk about in your next livestream? Consumers love how-to videos, so consider demonstrating how to use or showing viewers new uses for a popular product.

You can also share industry news, along with insights and opinions that viewers might find helpful. Other ideas for engaging livestreams are demonstrations for product and service launches, Q&A sessions and behind-the-scenes peeks into your organization.

Don’t forget to take advantage of your audience by building a mailing list: In your livestream, ask viewers to comment with their email addresses. You can encourage them to share by offering a free gift or coupon code with your next email.

To learn how you can get started on Periscope and gain consumers’ eyeballs, check out the infographic below:

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