A mere 7 percent of agencies are using Pinterest

Despite Pinterest’s surging popularity, few marketing firms are embracing the social network, a new study found. In fact, most have no interest in it.

Whether you make cookies or work for the Secretary of State, pictures are driving conversations, social shares, and engagement among Web audiences.

And this year’s hottest social network—Pinterest—is all about images.

Pinterest, a website in which people post, share, and comment on images, is the third most-popular social network in the U.S. Although it launched in 2010, the site surged to popularity in 2012, reaching nearly 12 million users in January, according to comScore.

The site and its female-dominated user base drive more online purchases than Facebook.

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