A must-have social media tool for your online newsroom

This RSS tool will empower you to deliver content without running to the IT department for help.

Just as Oprah syndicates her TV show, RSS (Really Simple Syndication) is the technology that delivers and syndicates your Web-based content. Blogs come with an RSS feed. Websites and newsrooms can have RSS feeds added to them to distribute their content across the Internet.

FeedBurner takes your native RSS feed—the standard one that comes with your blog or website—and puts it on steroids by adding many new features and services to your initially limited feed.

For instance, it provides portability for your feed. Say you change your blog URL. What happens to that feed? It also changes. If you’re already using FeedBurner, your subscribers won’t even know there was a change.

But that’s not all. Here are four more things that FeedBurner will do for your site:

Analyze your feed stats. It makes it possible to view the number of subscribers, including how they subscribe, via RSS Reader or e-mail subscription. You can even view e-mail addresses of those who sign up for your feed requesting e-mail delivery.

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