A PR fee for your thoughts?
Companies in all sorts of industries charge fees for basic services. What if public relations agencies did the same thing? Well, for one thing, you could probably retire early.
Many hotels in Vegas tack on so-called “resort fees,” so I think the PR profession should have “last resort fees” to compensate for wasted time and tears of frustration.
Here are four you might consider:
We’ll have to chase our money fee: Automatically add 20 to 30 percent to the invoices of clients who you suspect will delay payments for 90 days or more. This fee is on top of any lawyer fees or court costs if you have to sue to collect money owed.
Unrealistic expectations fees (part I): An additional 10 to 20 percent will be tacked on to each month’s invoice for every three times you have to tell the client their routine, 300-word “new hire” news release is not going to be on the front page of The New York Times nor attract 10,000 followers on Twitter.
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